About Me

Me:

I’m passionate, creative, intense, driven, loving, ambitious and a little bit crazy… I love to dance. I love wine in the sunshine. I love chilling with friends with good food on the table and a healthy amount of laughter. I love London. I love Mykonos. I love TRAVEL. I’m not sure if I’ll ever settle…

Who I aspire to:

Richard Branson – His attitude to business – no limitations, no barriers, unrelenting ambition

Chloe (the brand) – Style, sensuality, femininity and sophistication.

Phioro’s Story:

Phi – The golden ratio – the measurements of what we class as beautiful. There is a proven ratio that can be seen in all plants, flowers, shells, us, even the pyramids! This is what we apply to everything we class as beautiful and Leonardo Da Vinci was the first to record it in his ‘Vitruvian Man’ (perfect proportions)

Oro - Italian translation of the word ‘Gold’

Phioro was born in September of last year, but I feel like she has been growing ever since I knew that I wanted to have my own company (perhaps even as young as 16). My ambition is the driving force behind the brand and it grows every week with the new designs I create and networks I build. I am primarily inspired by the female form, in its silhouette and in the curves you find on the body. For example I love the curve of a woman’s collar bone and I am working on a few designs at the moment that accentuate this feature and decorate it as part of the overall effect.

Our Brand Ethos:

The key elements of the brand are: Sensuality, style and sophistication.

The brand ensures the customer of the luxury, beauty and quality of my products and this filters through everything we do from the designs and packaging to the attitude of the staff.

Where we want to be in 12 months:

Phioro is planning to launch their newest jewellery collection in Dubai next year and I will be relocating back there in order to do this. We are also looking to develop our ranges to include gold and diamonds. I have a lot of contacts out there so we are aiming to create growth exponentially within the first year.

Check Phioro’s jewellery and silversmithing objects out at: www.phioro.com

Gold ‘Baby-button’ Ring with purple Tahitian Pearl